White Papers

White papers are a strategic marketing tool that can influence the decision making process.

A White Paper is a document designed to educate using unbiased, factual information on a topic of a highly detailed scientific or technical nature. White papers have become a standard marketing component that most businesses are providing as an effective dossier that can influence a prospective customer.

Today most business professionals make decisions understanding all the facts involved in a particular issue. Serious decision makers use white papers to read about that issue first.

White papers provide a significant amount of input criteria to decision makers helping them with their ultimate decision providing a visually enhanced file delivering consistent information for any engineering or software projects.

The Organization and the Environment

Every Organization is surrounded by a very complex environment.

To understand the relationships & the stakeholders

is to understand the nature and scope of the organization.

Organizations have to cope with constant change in society and in the economy. Important recent changes include the following:

- Transport has become faster with the growth in the motorway network.

- Population changes such as the growth in the number of over 65s have created new markets for products such as private nursing homes and sheltered accommodation. The fall in the number of teenagers during the 1990s will make it difficult for employers such as hospitals and building firms to recruit new workers, and will affect the sales of products aimed at teenagers.

- New Products have created markets which were unknown only a few years ago. They also create opportunities for service industries such as video rental and computer programming.

- Changing tastes mean that firms must always be prepared to adapt their goods and services. For example, food manufacturers now have to make ‘additive-free' and ‘low-sugar' products to keep their customers.

- Social changes such as more women working affect a firm's attitude to its workers, e.g. firms may offer increasing opportunities for part-time work.

- Legislation may force a business to make changes such as avoiding discrimination against women or changing products to meet new safety standards.

- Rising incomes and more leisure time in recent years have led to increases in demand for many services such as sporting facilities and travel.

- International competition, particularly for manufacturers, has made it increasingly difficult for firms to survive among international markets.

Metaphors of the Organization

As Adam Smith used a metaphor to described that, in the presence of competition, individuals pursuing selfish economic ends would be led ‘as if by an invisible hand' to maximize the well-being of society as a whole; we are going to use the same language resource to understand what is an organization. The objective is to understand, because reality escapes us. Reality is complex and in order to comprehend the real world we are going to play with Language.

The Organization as a Machine

This model is typical of the bureaucracy, born with the industrial world.

The world is seen through a machine in order to accomplish mass production.
The principles were to organize regular and repetitive work through division of labour.

The Organization as an Organism

Under this scheme the organization as a living creature may get sick, may be healthy, and we can reinforce this model with more metaphors.
This model appears when biology tries to explain how biologic systems relate with the environment, also known as the dependency theory.

The advantage of this model is the awareness of the environment, focusing the surroundings.

The Organization as a Brain

This is the type of Organization at the beginning of the new millennium. The organization learns from the mistakes it makes. The role of the brain is to learn. The brain is able to give answers and to create. The challenge of nowadays is to create learning structures, intelligent organizations, flexible as to react to the changing environment. Memory is distributed in every brain cell through an enormous connectivity. Every member of the organization has a brain and works as a brain cell of the organization.

About Us

We are an interdisciplinary group of professionals with core in IT.

We specially promote projects related to art, biotechnology, design, exports, franchises, internet, renewable energies and networking.

We support and promote sustainable development, in a transparent way; providing the necessary tools so that Entrepreneurs and Organizations can define their Strategy and reach their Objectives.

Our Mission is to encourage business activity in order to promote sustainable growth & wealth providing the necessary tools for Entrepreneurs & Organizations to successfully define their strategy and achieve their objectives.

Marketing Plans

Marketing is in the centre of the organization
and is the engine for development.

According to the economic theory, the concept of a market is abstract, for it encompasses the exchange arrangements of both buyers and sellers that underlie the forces of supply and demand. Individuals in societies have been exchanging goods and services for thousands of years. Archaeologists tell us that during the Ice Age, hunters of mammoths in the Great Russian Steppe were trading for Mediterranean shells.

The word market refers to any arrangement that enables buyers & sellers to get together for the purpose of trade or exchange, where the microeconomic balance is given by a series of uncontrollable variables.
In contrast to this perspective, a marketing plan offers the possibility of using a Mix or a combination of controlled variables that allows to establish a pro-active position in the Market, identifying and serving in an effective form our potential clients facing a frontal fighting differentiating from our competitors through our advantages and strengths.

Marketing is in the centre of the organization and is the engine for development. It translates the Vision or strategy to tactical and operative plans.
A Marketing Plan defines the organizations marketing objectives and strategies, which in turn support the organization's overall business objectives.

Business Plans

To lead a project without a plan is like making a trip without a roadmap.
From Internet projects to construction, production, healthcare, commercial transport and software development up to all intermediate businesses, we work with you to prepare a custom written document for your endeavour specific needs.

Although globalisation and the IT revolution provided us with the possibility to come to previously inaccessible information and approached us to remote places, on the other hand it has changed dramatically the way we do businesses.

We work with you to prepare a custom written document for your endeavour specific needs.

A business plan is the strategic vision of a company in an organized written document format, with the ability to communicate the business purpose and the leading capacity of the entrepreneur to organize resources.

A business plan is a planning tool for management and for potential investors. It defines the mission and goals of the organization together with the accompanying strategies and objectives to develop the business.

It is a step-by-step planning, outlining projected sales and the resources needed in order to achieve them. It includes past and projected financial statements and the expected financial returns.
It shows by means of evidence the client’s acceptance, it allows measuring the progress throughout time and serves as the bases for a financial plan.

In order to carry out some of these objectives, it is possible that the equity would need to increased or be restructured. Financial organizations, investment funds or risk capitals usually require a Business Plan that provides an objective document with the business potential.


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